Marketing News

A Scent with Some Bite!

Would a cologne called Wet Farm Dog have any appeal? To fans of outdoors comic character Rather-Be-Hunting Guy (aka Dale Dunnerway) it just might. The comic’s fans were casting votes to name a fictional cologne that would be appropriate for him, and based on preliminary social media feedback the canine-themed scent was expected to win over “Dude – Stay Downwind!” by a wide margin. The voting coincided with National Sense of Smell Day (April 28).

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